Survey Research
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Survey Research
Your choice of survey instrument used to gather data for your research is critical. If you are using established instruments I will walk you through the validity and reliability of the information and the appropriate statistical analysis for the instrument. Plus, I will assist you in integrating the results into your dissertation.
If you are creating your own custom instruments I will help you:
 Write questions and subscales that allow for easier analysis through statistical testing
 Integrate survey results into your dissertation
 Validate your survey instrument
 Speed up the IRB approval process by avoiding common errors and assumptions
I'll help you select the appropriate data collection methods
 Face to face interview
 Mail survey
 Telephone
 Web survey
I'll walk you through the implications of key terms and concepts
 Survey Instrument
 Interviews and questionnaires
 Response Structure
 Survey Error
 Pretesting
 Analysis of nonresponse
Avoid the disasters of item bias in survey research
Many people believe it is easy to write good survey questions, but there are numerous ways to go wrong which will dramatically slow down your dissertation process at considerable cost to you in money and time. As an expert survey developer (and published author on the subject) I can help you write better questions that collect relevant data that addresses your questions. Some common pitfalls I can help you avoid include:
 Ambiguity – where the question is not clear
 Unfamiliar terms or jargon – which can lead to skipped questions, or, even worse, inappropriate answers
 Poor grammatical format – which pose many problems
 Hypothetical items – which may not be clear
 Language Differences – translation is very tricky for questionnaires
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